About VRIDE
London’s Home for High-Performance Bikes & Cycling Community
At VRIDE, we believe cycling should be fun, accessible, and rewarding — whether it’s for your daily commute, weekend adventures, or exploring London with friends.
As the official UK distributor of Sunpeed bikes, we bring high-spec, R&D-driven performance bicycles to London at a price that makes sense. From road bikes to versatile city and gravel models, our mission is to give riders premium quality without the premium price.
But VRIDE is more than just a bike shop. We’re building a friendly cycling community in the heart of London. Our VRIDE Cycling Club welcomes everyone who wants to ride, socialize, and enjoy the city on two wheels. We host casual rides starting near Regent’s Park and organize events that make cycling approachable, fun, and safe.
When you visit our Abbey Road store, you’ll find:
- Free assembly and fitting on every bike
- Expert advice from our passionate team
- Test rides to help you find your perfect bike
Whether you’re looking for a high-performance Sunpeed bike, local riding routes, or a welcoming cycling community, VRIDE is here to help you get riding with confidence.